Independent Google Ads specialist
More of the right local enquiries. Less wasted ad spend.
I’m Muhammad Sajid, an independent Google Ads specialist for local service businesses in the UK and USA. I build and manage Google Search campaigns focused on qualified calls, forms and WhatsApp enquiries that can turn into real work.
Work directly with me, from the first review to the next campaign decision.
Muhammad Sajid
Independent Google Ads specialist
in paid ads and digital marketing
in combined ad spend managed
ad accounts and businesses worked with
What matters
Better leads begin with better targeting.
A click is only useful when it comes from someone nearby, looking for a service you actually offer. I connect the search, the ad and the page they land on, then check what happens after they enquire.
01 / Relevance
Show for the right jobs
I separate services, tighten location targeting and keep unrelated searches out.
02 / Measurement
Know what leads came in
I make calls and forms visible so campaign decisions are based on useful actions.
03 / Quality
Look beyond the dashboard
I review whether the enquiries match the jobs and customers your business wants.
Industries I serve
Local-service industries where search intent matters.
I work best with businesses where customers search by service and location, then call, message or request a quote.
01 / Industry
Cleaning companies
Carpet, upholstery, domestic and commercial cleaning campaigns.
02 / Industry
Roofing contractors
Campaigns for repairs, replacements and urgent local roofing jobs.
03 / Industry
Home remodeling
Kitchen, bathroom and whole-home renovation enquiries.
04 / Industry
Plumbing and HVAC
Location-focused campaigns for urgent and planned service work.
05 / Industry
Clinics and specialists
Lead generation for treatments, consultations and local appointments.
06 / Industry
Other local services
Trades and professional services with a clear service area and valuable enquiries.
Google Ads services
Google Ads management for local service businesses in the UK and USA.
I help owners who need a clearer route from local search to a genuine enquiry. The work combines Google Search Ads management, PPC account audits, conversion tracking, call tracking, negative keyword management, location targeting and practical landing-page feedback.
The goal is not to collect the largest possible list of keywords. It is to cover the services customers actually search for, match each search to a relevant offer and give Google better signals about lead quality.
UK campaigns
Google Ads specialist for UK service businesses
Campaigns shaped around UK search language, towns, postcodes and service areas. This includes Google Ads for plumbers, roofers, cleaning companies, clinics, recruitment firms and other trades or professional services.
US campaigns
PPC management for US local businesses
Local lead generation for plumbers, HVAC companies, roofers, remodelers, cleaners and other service businesses. Campaigns can be divided by city, service line, urgency and customer value.
Campaign management
Search campaigns built around intent
Keyword research, account structure, responsive search ads, assets, bidding, budgets, search-term reviews and negative keywords are managed as one connected system.
Measurement
Call and conversion tracking
Track the actions that matter, including phone calls, forms and WhatsApp enquiries. Where possible, add feedback about qualified leads, quotes and booked work so optimisation moves beyond surface-level conversions.
Proof, with context
1,644 tracked leads across seven months.
Eco Fresh used a focused local Search campaign to reach people looking for carpet and upholstery cleaning in North London. The account recorded 1,062 phone call leads, 396 website call actions and 186 WhatsApp enquiries.
Total spend was £2,830, giving an average cost of about £1.72 per tracked lead action. The case study shows the source data and explains what these conversion numbers can and cannot prove.
Source: Google Ads performance summary, 27 Oct 2025–25 May 2026
The offer
The parts of Google Ads I can take off your plate.
01 / Setup
Launch the right way
Research local demand, plan the campaign, write ads and put relevant conversion tracking in place.
02 / Management
Keep improving
Check search terms, location performance, budgets and lead quality. Make changes with a reason behind them.
03 / Audit
Find what is leaking budget
A focused review of account structure, search terms and the conversions Google is learning from.
The person behind the account
A specialist you can actually speak to.
You work directly with me. I’ve spent more than seven years in digital marketing, including SEO, local search and Google Ads for service businesses.
I want to understand the jobs you value. If a campaign brings in calls for work you cannot take, that matters more than an attractive dashboard total.
“Tell me which calls became good jobs. That is how we make the ads better.”
How I work
From first conversation to better campaigns.
01
Understand
We map your best services, service area, capacity and current lead flow.
02
Build
I set up or rebuild Search campaigns, ads, exclusions and tracking.
03
Learn
We review search terms, calls, forms and the quality of enquiries together.
Before suggesting a budget or lead target, I look at local demand, competition and your website. We agree what success should look like, then measure against it.
FREE GOOGLE ADS RESOURCE
Plan your Google Ads campaign before you spend.
Download my practical 4-page Google Ads Campaign Checklist & Strategy for UK and US service businesses. It covers campaign planning, conversion tracking, keyword targeting, landing pages and the review process I use to judge lead quality.
4-page PDF · Free download · No email required
PDF GUIDE · 4 PAGES
Google Ads Campaign Checklist & Strategy
Use it before launch, then revisit it during every campaign review.
Frequently asked
Before we start.
What businesses do you work with?
Local service businesses, including cleaning, home services, trades and clinics. We first check whether people are searching for your services in the areas you cover.
Is the ad budget included?
No. Your ad spend is paid directly to Google. My setup or management fee is separate and agreed after I review the scope.
Can you work with an existing account?
Yes. I can audit an existing account, fix tracking or take over ongoing Search campaign management.
How soon should I expect leads?
Some campaigns generate enquiries soon after launch, but timing and cost depend on competition, service area, budget and landing page. I’ll set a realistic plan once I’ve seen the details.